The 20 Minute Decision process helps decision-makers arrive at clear, concise solution selection in an average of 20 minutes. Clients describe experiencing clarity of focus, understanding their values, and feeling energized by the process as they work with a certified consultant to come to a decision.    It is ideal when one or more of the scenarios presented below are true: 

• Too much time has been wasted trying other ways and the decision needs to be made. 
• Time is of the essence. 
• The decision is complex and requires considerable thought. 
• The decision includes significant risk and getting it wrong has negative consequences. 
• The decision requires a high degree of accuracy. 
• There are multiple related decisions that rely on this decision. 
• A decision has already been made, and it needs to be double checked before acting. 
• A decision is made but the specific parts need to be clearer. 

Decision-making can be a time-consuming and challenging process, especially when it involves complex and significant choices. Decision paralysis can occur as the fear of making the wrong choice results in the person opting to make no decision at all. This ongoing pattern can result in missed opportunities and a sense of dissatisfaction. 

In addition to difficult and complex, making thoughtful decisions can be inconvenient. Scheduling time for research and consultation with experts can be challenging, while attempting to navigate the decision-making process alone can be inefficient and unpredictable. Traditional decision-making systems can result in decisions that fail to include the unique needs and values of the decision-maker, leading to a lack of follow-through and wasted time and money.

The pattern goes something like this.  Recognize an unmet need and acknowledge that something has to change.  Commit to doing something and then start researching.  Then get distracted and lose momentum until the recognition of an unmet need happens again.  Re-double the effort to make the decision, take some actions, and then get distracted, encounter an obstacles or get exhausted.  This pattern can go on for months and sometimes years.  The unmet need continues to be unmet and when it gets significant enough, attention is drawn to it again.  After a number of failed efforts, the tendency is to avoid the decision or procrastinate.

To address these challenges, the 20-minute decision approach offers a streamlined solution. Based on the Digital Decision-Making process Developed by Robert Fritz of RJF Inc., this process has been helping executives, professionals, business leaders, artists, and everyday decision-makers make progress for over 40 years.    The results of the 20 minute decision include:

• Minimize the time that it takes to make a decision. 
• Minimize the cost of the decision to be made. 
• Minimize the waste of resources during decision making. 
• Minimize the number of errors. 
• Minimize the complexity of difficult decision to make. 
• Minimize the likelihood the decision maker does something wrong. 
• Minimize the standard deviation of decided upon decisions. 

What sets the 20-minute decision approach apart from other decision-making systems is its client-centric nature and focus on value-based decisions. Instead of dictating what the client should do, the process clarifies the decision-maker’s unique values and desired outcomes, ensuring that the final decision aligns with their priorities. By minimizing time and resource waste, the approach guides decision-makers through a proprietary process that uses powerful relational and structural methods to bring clarity to complex situations, ultimately leading to decisions that can be confidently committed to.

What to Expect –

The 20 Minute Decision is a guided process, working directly with a trained consultant.  The process is very focused on the parts of the decision.  As the client and consultant work together the clients value structure is revealed.  This is key to making a decision. Without clarity about the value structure it is hard to commit to the outcome. At the end of the process the client has a clarity about what matters to them and to proceed with the actions selected or to resolve the decision and move on to something else.  If it is decided to proceed, the next step is to organize the logistics of making it happen.

Below are examples of real world 20 Minute Decisions, as well as videos of Robert Fritz performing the Digital Decision Making process. 

20 Minute Decision for Families

• Starting A Family – 20 min Decision for Couples
• Financial Decisions For Couples – 20 Min Decision for Couples
• End-of-Life Care Planning – 20 Minute Decision for Couples
• Division of Household Responsibilities – 20 Min Decision for Couples
• Decision to Separate or Divorce – 20 Min Decision for Couples
• Major Purchase – 20 Min Decision for Couples
• Start a Business  – 20 Min Decision for Couples
• Couples and Trust Issues – 20 Min Decision for Couples

20 Minute Decision for Individuals

• Coming Soon

Demonstrations by Robert Fritz   

Digital Decision Making RJF

Digital Decision Making RJF 4